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OBSERVATION ABOUT COMPETITION
Competition is that kind of market that distinguishes
itself for the presence of a great number of
operators: none of them can influence, by his
own decisions, marketing’s proceedings.
Moreover, some specific qualifications are needed
in order to have a real Competition, as follows:
- plurality of operators: there is a great
number of buyers and sellers and each of them
acts as if the market’s price is an
external information, independent of his own
decisions;
- free admittance: consumers and producers
have to be free to approach marketing, if
this is profitable for them;
- Homogeneity of products: the product sold
must be homogeneous, because if there are
differences in quality, we have monopolistic
competition;
- Exhaustive information: all the operators
have to be informed about marketing’s
prices, in order to buy or sell on most favourable
terms; only doing this is possible to be agreed
upon one price for all the “units”
sold;
- Marketing simultaneity: it is necessary
that trade exchanges are brought to effect
after a negotiations’ phase. Negotiations
are useful for operators in order to know
better market’s conditions and manage
this matter consequently.
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