- knowledge of key-markets:
managers should consider political, economical,
storical, geographic and cultural aspects
of these markets and also their placement
and role in a global context;
- evaluation: this kind
of action means comparing Global Market
to a sort of chess-board, where every square
represents a different Country: in order
to have a more and more updated global view
of the situation, experts of marketing and
international strategies should identify
the lead market, that means a market more
developed than others in each Country;
- transversal competencies:
having a global view means having some personal
and transversal competencies (English, for
instance, is the global language preemenently)
and global communication competencies (managers
must be able to use technological means
such as internet, electronic mail, group
ware, video-conference and so on).
