Tom Peters: the Proponent of Revolutionary Organizational Reform

In all his publications, Peters emphasise the importance of labour relations, listening to the workforce, acting on what they say, and dealing with them as full partners. He also stressed leadership as a key concept. Leadership connoted "unleashing energy, building, freeing, and growing". Management, on the other hand, connoted "controlling and arranging and demeaning and reducing". Peters' management doctrines evolved from conservative, at the beginning of his writer' career, to bordering on eccentric as he continued to sanction "crazy" management. The main thought of his preachings, however, remained completely rational and this time, doable. He ventured that managers need to be provoked to jerk them out of their established, ineffective ways and to stimulate their businesses. In his 1994 publication in particular (The Tom Peters Seminar), Peters brought to light his "crazy management" precept. Previously an advocate of change management, Peters now asks his readers to eradicate change from their vocabulary and embrace abandonment or revolution instead. "Crazy times call for crazy organizations". Peters enumerated steps in order to develop this "crazy organization":

• Sub-divide into "spunky units" in order to eliminate bureaucracy
• Everyone should become a businessman
• Develop in everyone a mindset of becoming an independent contractor
• Form alliances
• Leverage knowledge by "creating a corporate talk show"
• Become a curious organization
• Create excitement
• Accept the need for perpetual revolution - do it again!

Here's the four principle of excellence, according to this theories

• Excellent financial results cannot be equated with excellence; results may not
  last, and may not spring from superior management;
• your observations should relate to your needs and circumstances; avoid following
  courses of action that add no value to your business;
• shun lip-service. Methods or approaches that suit you and your business should
  be sought out, adopted, and adapted;
• any remedy is only good for as long as it works; do not become slavishly
  committed to a modus operandi forever.