Attention, Relevance, Confidence and
Satisfaction: Model ARCS
Among different theories closely linking up
learning and motivation, there is a very interesting
study published by J. Keller, that is Model
ARCS. The author proposes four conditions; each
of them can be subdivided in a sequence of categories
and they should be implemented and countenanced,
so that students can increase their motivation:
Attention: within this phase students’
interest and curiosity should be nourished and
preserved, by spurring search;
Relevance: in order to increase motivation to
learning by people attending a training course,
a practical execution of theoretical aspects,
that is real cases to be considered and easily
linked with their everyday life for raising
memory process, is required;
Confidence: improving his skills by learning
process, every student should increase his self-assurance;
Satisfaction: Keller acknowledges two different
kinds of satisfaction: that meant as making
oneself wealthy and that given by the chance
to make use of what one has learnt.
